Book Notes for "Marketing"

Marketing & Sales | Business | Leadership & Management

Brand Portfolio Strategy

icon search David A. Aaker
icon search 15 min
Business | Marketing & Sales | Leadership & Management

Competing Against Luck

icon search Clayton M Christensen
icon search 12 min
Marketing & Sales | Psychology | Communication

Contagious

icon search Jonah Berger
icon search 13 min
Marketing & Sales | Business | Leadership & Management

Designing Brand Identity

icon search Alina Wheeler
icon search 10 min
Communication | Psychology | Career & Professional Growth

Exactly What to Say

icon search Phil M Jones
icon search 15 min
Business | Marketing & Sales | Leadership & Management

Hacking Growth

icon search Sean Ellis
icon search 12 min
Business | Psychology | Marketing & Sales

Hooked

icon search Nir Eyal
icon search 12 min
Marketing & Sales | Business | Communication

Hook Point

icon search Brendan Kane
icon search 15 min
Marketing & Sales | Business | Psychology

How Brands Grow

icon search Byron Sharp
icon search 12 min
Psychology | Communication | Marketing & Sales

Influence

icon search Robert B. Cialdini
icon search 12 min
Psychology | Money & Finance | Business

Misbehaving

icon search Richard H. Thaler
icon search 12 min
Psychology | Money & Finance | Health & Wellness

Nudge

icon search Richard H. Thaler
icon search 12 min
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